
Performance RapportPerformance Rapport × RUE studio: a web app for Swiss recruitment agencies that turns the phone system into readable numbers every week — and prints the report for the review meeting with it.
We develop brands, wordmarks and identities — for the place they have to work: the wall in the shop, the sign at the edge of a field, the screen.
A mark that convinces in a presentation and disappears on the real wall has missed its job. We test design where it ends up — under the light that actually hangs there.
Positioning, naming, wordmark, typography, colour, pictograms, signage, photography and the copy that holds it together. Plus the rules, so it still holds when somebody else carries it on.
For Alpenkiez in Zurich Oerlikon we made the mark, the wall menu and the photography — built for the thirty seconds somebody spends at the counter.