The full programme
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Branding

We develop brands, wordmarks and identities — for the place they have to work: the wall in the shop, the sign at the edge of a field, the screen.

Not on a moodboard, on site

A mark that convinces in a presentation and disappears on the real wall has missed its job. We test design where it ends up — under the light that actually hangs there.

What is included

Positioning, naming, wordmark, typography, colour, pictograms, signage, photography and the copy that holds it together. Plus the rules, so it still holds when somebody else carries it on.

For Alpenkiez in Zurich Oerlikon we made the mark, the wall menu and the photography — built for the thirty seconds somebody spends at the counter.