The full programme
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Wooden type in the case, mirrored and worn

Type: Product, Web

Client: RUE studio

Year: 2026

Delivered: Product, Design, Web app

Letter Maker

Letter Maker × RUE studio: digital invitations for weddings and events — made for occasions where paper used to be the only way to show you meant it.

Attitude

An invitation is not a form. It is the first thing somebody holds of an occasion, and it decides how seriously that occasion is taken. Made digital it usually becomes a calendar link with a confirm button — faster, yes, but missing exactly what one goes to a printer for. We are interested in whether the care of a printed sheet survives a screen.

Our task

  • Build an invitation that feels made when it opens, not like a notification.
  • Keep the path from sending to accepting short enough that guests without patience still arrive.
  • Set it up so an occasion does not feel repeated — every invitation should look like its own celebration, not like the tool.
Invitation, programme and reply card laid out side by side

Paper does one thing particularly well

It shows effort. Anyone holding a printed sheet knows without explanation that somebody took trouble. That signal is exactly what gets lost when an invitation becomes a link.

Wedding, company party, birthday

Three occasions, three registers, the same mechanics behind them. What changes is the handwriting — not the path from sending to accepting.

Flowing letterforms on a type specimen, thin red guides across them