Performance RapportPerformance Rapport × RUE studio: a web app for Swiss recruitment agencies that turns the phone system into readable numbers every week — and prints the report for the review meeting with it.
Alpenkiez — Berlin kebab
Alpenkiez × RUE studio: identity and menu for a Berlin kebab shop in Zurich Oerlikon, made for people standing at the counter and hungry.
Attitude
We like brands that happen in a real place. A shop has no time for a mission statement — it has a wall, a queue, and thirty seconds per person. Design that holds up there has to be loud enough for the pavement and calm enough for the order. Getting both at once is the work we exist for.
Our task
- A mark and a wall menu that get read on site, not on a moodboard.
- Build the menu in the order people order in: bread first, then meat.
- Photography inside the shop, under the light that actually hangs there.
The wall menu is the brand
The board above the counter is the most important surface there is. Everything else — site, signage, social — was drawn backwards out of it, not the other way round.
Bread first, then meat
Pitta, wholemeal, dürüm, plate. Veal, steak, chicken, veggie. The menu follows the order people order in, not the logic of a spreadsheet.
Loud, but not shouting
One accent, one typeface, a lot of quiet around the noise. The red does the work so the words do not have to.
